The outer display of items within can be arguably just as important as the actual item itself, since many will first reach for the most appealing package on the shelf before handling all the rest. Six is a fresh, new fruit drink created for trendy, active people who want a healthier alternative to coffee and energy drinks. Its minimal, bold design demands attention and immediately attracts the consumer.
The deep black logo against the bright colors of the fruit drink gives it an edgy feeling that will compete with the packaging of any energy drink.