Avocados From Mexico announced the launch of its brand-new packaging, hitting the shelves this month in more than 300 supermarkets across Quebec and the Maritime provinces. This exclusive partnership with Sobeys (including the IGA, Marchés Tradition, Bonichoix, and other banner brands) brings a fresh look to the fruit aisle with a colourful package featuring the new avoglow colour, officially developed by Pantone.
The innovative look of Avocados From Mexico packaging not only showcases the brand’s vibrant Avoglow hue, but it also serves as an educational resource for consumers. Each bag features tips and tricks for preserving avocados and accelerating their ripening process, as well as a QR code that leads to recipe inspiration. This initiative aims to help buyers overcome the challenges they may face when selecting, preparing, and cooking avocados.
“Avocados From Mexico is dedicated to supporting innovative in-store initiatives aimed at enhancing the customer experience and introducing consumers to new ways of enjoying avocados. We thank Sobeys for their commitment to elevating consumer experiences by exclusively displaying our bags, exemplifying their dedication to providing exceptional offerings,” mentions Miguel Barcenas, Head of Marketing for Avocados From Mexico international markets.
