Bridgerton, Netflix's hit television show with a cult following, now has its own product line by Bath & Body Works.
BBW collaborated with Netflix to create five scents inspired by “scenes, characters, key icons and moments” from the hit series, which debuted in 2020. The first product line featuring the fragrance "Diamond of the Season" is shown above.
BBW says the partnership with the streaming service will continue for one year—so Bridgerton fans can expect more new products to drop throughout 2024.
Maurice Cooper, Chief Customer Officer at Bath & Body Works, says:
"We aim to forever transform the viewing experience for millions of Netflix fans by allowing the power of fragrance to transport them like never before into their favorite stories and scenes. Scent is the most evocative of all our senses—it heightens our emotions, experiences, and memories — and we want to take fandom for all those who love Bath & Body Works and Netflix to new levels through this inspiring new partnership."
BBW's Bridgerton Products
BBW's full Bridgerton collection launches on March 25th. It will include body care, candles, hand soaps, and sanitizers inspired by the show.
The first product line to launch is "Diamond of the Season," shown above. The products are scented with notes of sparkling peach, spring daffodil, and radiant jasmine—representing the "chosen" debutante of the social season.
The line's packaging captures the show's s aspirational and vibrant aesthetic. It features gold tubes and labels combined with black components—and even the products have a golden hue.
Next up, fans can expect four additional exclusive fragrances—plus numerous accessories celebrating key icons and scenes from the show. The products will be available online and in BBW stores.
To celebrate the collaboration, Bath & Body Works brought a life-size fragrance-emitting "Diamond of the Season" 3-wick candle to Flatiron Plaza for a photo op with New Yorkers.
Bridgerton's Season 3 premiere airs on Netflix on Thursday, May 16th.
