The package holds three beer bottles. The bottles are &lsquoclasp&rsquo at the neck, leaving the labels on the bottle visible and also incorporating a nice wide panel area to maximize graphics. The back of the &lsquoholder&rsquo had a cutout handhold that you slip your fingers in to carry it. Basically the &lsquoholder&rsquo starts flat, you punch to tops of the bottle through perforated holes that grasp the neck, fold it over, punch through again to hold the bottle top, and then lock in the back. It took a reasonable amount of folding cardboard and broken bottles to get gripping the bottles comfortably.