by pat reynolds, vp editortactile and thermochromic inks make this bottle&39s labeling special.enlargeoculto, meaning "hidden" or "waiting to be found,&rdquo is a tequilaflavored beer infused with blue agave for a bright citrus flavor.launched on friday the 13th the brand encapsulates mystery and intrigue, says jorn socquet, vice president of marketing at anheuserbusch. &ldquowhile launching on friday the 13th may seem unlucky, we&rsquore challenging the superstition. it fits oculto perfectly. it&rsquos unique. from our approach to our packaging, we&rsquore doing things differently.&rdquoanheuserbusch inbev wanted to bring the brand to life, a challenge that constantia flexibles labels division was happy to take on. the result is a multisensory set of pressure sensitive labels. the front label features the brand&rsquos signature mask with a tactile ink as well as black light inks to enhance the consumer&rsquos experience. the back label incorporates a thermochromic ink that changes color in response to temperature variation. at room temperature the labels feature blue agave leaves when cold, the design transforms and the eyes are revealed.constantia flexibles labels division was delighted to be involved with this project on both sides of the atlantic. launched in europe in 2014, the alternatively named cubanisto is a rum flavored beer. also printed on pressure sensitive labels, the design is parallel, incorporating the intriguing eyes on the back label and including an optical brightener and foiling effects for on trade bottles.&ldquooculto packaging is an innovation in itself. it brings to life a look that is premium, seductive and energetic,&rdquo says socquet. &ldquoit features a multisensory experience, including multiple crown graphics, tactile printing and blacklight inks.&rdquo 
