This work was done to develop a new 12 pack beer carton structure that uses less material than most other 12pack cartons on the market. The side walls on each carton have been replaced by a printed wrap around band to reduce material costs. This band acts as a securing unit for the package to ensure bottles do not come out of the side during distributiontransportation.
To open the package, simply undo the wrap around band and grab your beer from either side. The structure of the package was also altered to allow the necks of the bottles to protrude out of the top of the package, saving more material costs.
