Part of the German manufacturer of Nivea’s Nivea Men deodorants and most of the Nivea Men shaving gels will be available in the new, more sustainable packaging on the European Market.
To deliver on its commitment to sustainability, Beiersdorf is taking substantial measures across all areas of the business. Michael Becker, Head of Global Packaging R&D at Beiersdorf, reveals, “I am very pleased to report that we have made significant progress on our sustainability journey in the past months. We share the vision of a climate-positive future with our partners at Salvalco and are excited to deliver now more climate-friendly aerosol products to our consumers.”