in 2011, world retail requirement for packaging touched the peak of 4 trillion units with a vigorous 3 growth set for 2012. the industry of soft drinks is the complete standout industry, which offers the most active volume gains for packaging, with worldwide retail requirement set to enhance by a further 6 cagr in the duration of 2012 and 2016. world events such as the uk olympic games serve to offer a shortterm boost up to this enlargement trajectory, mainly for the beverage industry. particularly strong sector for developments is still juice drinks, bottled water and rtd tea. these three drinks are set to account for a major chunk of 69 of total retail packaging gains for the year 2012, with pet bottles the winning pack format. in requisites of the most potential country opportunities, asia pacific holds noteworthy potential for advancement. the sector will account for the chunk of 73 of worldwide retail packaging volume growth in the span of 2012 and 2016, very much spearheaded by the alarming chinese market. increment in incomes and the continuing chinese population shift from countryside areas to cities and towns is generating an ever better propensity among customers to purchase packaged and branded goods. india is one more asian hot spot for packagers as the bottled water the chief soft drinks sector for packaging growth, further sign of the worldwide wellness trend that is very much at play in rapidlydeveloping asia pacific countries, as well. modernization in sizing among less dynamic beverage enduses such as carbonates is also apparent to fulfill the different consumer pocket and portion requirements and drive onward packaging expansion for brand owners. 300ml bottle of cocacola, which were introduced in 2011 for the market of china, succeeds on a lot of levels offered at a unit cost of rmb3 makes it an affordablypriced format to be obtainable for the mass customer base and as a lesser pack size, makes it a simpletocarry portable pack solution, perfect for onthego utilization among the fastgrowing quantity of urban customers in china. in rtd tea, which is a booming sector across a considerable number of nations as part of the continuing wellness trend, there are prospects for larger sizes to do well. in france, in march 2012, nestea introduced a 500ml beverage container, at the same time in the us, snapple, the thirdlargest rtd tea brand introduced snapple diet half n&lsquohalf lemonade ice tea in the year of 2012, not only in the nationwide standard 16oz size but also in 64oz, 32oz sizes too, indicative of increasing consumption and attention in larger pack sizes. innovation in pack design and pack size will continue as a means to draw consumers. besides pack size, shaping, closure design and type, the use of thermochromic inks is, however, another area of development took place in beverages sector. the coors beer brand has been dynamic in using thermochromic inks on beverage glass bottles, cans and multipacks as a sign to customers for when the beer is chilled enough to drink. in recent times, the use of thermochromic inks has also been extended to spirits with the brand of tuaca liqueur using this on an exclusive edition bottle, offered in the us. source of information httpblog.euromonitor.com201207beveragepackagingdemandboostedbyinnovationinsizeanddesign.html
