It is not just the bottle itself, but also the way it is presented, that makes it attractive to retail and consumers alike the cluster symbolizes the &ldquojewel case&rdquo made for a precious product such as water. Sidel has come up with a new packaging concept that signals a new approach to product promotion, rather than placing bottles on a shelf, the cluster&trade bottle bundles a number of shortneck bottles using green neck rings that are attached to a main branch resembling fruit hanging on a tree.
The customers in the shop simply &ldquopick&rdquo the bottles they wish to buy. Cluster bottles are suitable for a range of different products, from water and flavored water to sensitive beverages including juices and dairy.
