british soft drink brand, tango will soon be launching its products in redesigned packaging that has been designed by ukbased brand agency brandhouse.brandhouse, a part of ukbased content creating business hangar seven, worked closely with britvic soft drinks on the redesigning project which the former company claims has repositioned tango to bring it up to date and make it stand out from the crowd.built on the company&39s 60year history, the new design will be launched in the market this month.with the new packaging, brandhouse has returned to the tango brand.brandhouse founder mark wickens said "to be able to revisit a brand that we helped to make famous over 15 years ago, is such a thrill for us. our challenge has been to ensure that the brand remains as edgy and exciting as it has always been and making it relevant to today&39s consumers, whilst upholding the product&39s wealth of heritage, strong brand personality and nostalgic legacy."tango is an iconic brand and understanding the key elements of its dna has been central to realising the tango team&39s vision."britvic director of carbonates kirsty hunter said "with the recent introduction of our new blood orange flavour, we are delighted to be able to launch the reinvigorated tango identity and packaging."the redesign serves to increase brand awareness and make it stand out onshelf and we are confident that the new look will kick off 2015 with a tangotang and drive sales over the coming year." 
