brandopus has worked with longterm client twinings to redesign their range of classic blends and earl greys.while twinings&rsquo popular favourites such as english breakfast and earl grey tea continue to perform well, sales across the mainstream tea category generally have seen a dip in recent years and the brief to brandopus was to reignite people&rsquos passion &lsquofor quality and great taste&rsquo by helping to understand &lsquowhy better matters for every day teas&rsquo through a visually more approachable, relevant and modern brand presentation.following the redesign, english afternoon and english strong breakfast join favourites such as english breakfast in the classic blends range, which now feature bright and fluid illustrations incorporating icons that depict everyday activities, to overall deliver a much more relevant proposition.across the earl grey and lady grey packs, brandopus make reference to the quirky nature of the teas through teaparty inspired illustrations, and a distinctive grey colour to differentiate the range.heather hartridge, marketing director at twinings, said &ldquothe launch of the redesigned classic blends and earl grey teas sees the completion of a massive strategic design project with brandopus, who have risen to the challenge that twinings have set them yet again.&rdquopaul taylor, executive creative director at brandopus, added &ldquowe are excited and proud that this work will begin the next chapter in twinings&rsquo ambition to make its diverse and quality range of teas accessible and of today.&rdquo 
