Silver hills bakery shows off a pretty drastic brand redesign that allows their wholegrain breads to really stand out. This may be the best thing since sliced bread in its former conventional packaging. The vancouver, bcbased company brought the project to karacter design group who found that the "squirrelly" bread had the greatest brand recognition and recall than any other for the company. All of the breads have since been creatively renamed, and the quirky illustrations that incorporate the product window are the work of robert hanson. The bags are very colorful and also biodegradable.a range of bold colours covering most of the package draws focus to the custom illustrations and the feature bread windows. This unique packaging jumps off the shelf and into the consumer&rsquos shopping cart.
