design agency bulletproof has handed a makeover to the cadbury hot chocolate portfolio. it has &ldquocreated a bold, cohesive design that heroes the muchloved cadbury brand marque while injecting cadbury joy and personality and a little sprinkle of magic&rdquo. bulletproof said it had undertaken extensive category analysis focusing on the specifics of each product within the range to understand the different rituals, consumer personalities and need states. source httpwww.packagingnews.co.ukdesignmarketsbulletproofcreatesnewlookforcadbury…
