packaging design agency bulletproof has announced details of its work for heineken® in creating new packaging and a visual identity system celebrating the brand&rsquos sponsorship of the 2015 uefa champions league.the new visual identity also needed to reflect the core theme from heineken®&rsquos promotional strategy and accompanying television commercial, &lsquochampion the match&rsquo, where the central figure creates the perfect matchviewing scenario for him and his shipmates.heineken® is a notably inclusive brand that always strives to connect with its consumers and bring them closer to the experience.  
