butterflycannon has updated the branding and packaging for oriflame cosmetics&rsquo advanced hair care range, hairx neoforce.the logo builds upon the branding for oriflame&rsquos hairx range, also designed by butterflycannon.the systematic use of typography illustrates the clinical nature of the product, and the central lock up holds the key benefits thickening and hair growth solutions for thinning hair.the active ingredient &rsquo6gingerol&rsquo has been accentuated on pack and given its own icon. the soft teal colouring,combined with the grey and silver give a sleek and metallic finish, which nods to luxury as well as the products&rsquoscientific background.jon davies, creative director and cofounder at butterflycannon, said &ldquoour aim with the design for the hairx neoforce range was to visually convey the benefits of the product using a confident, minimalist approach.&rdquo 
