the new twopiece construction keeps the distinctive aesthetic lines of the current cadbury roses pack recognisable on shelf by retaining its tapered appearance on shelf. the new construction makes use of a new opening feature for roses with a concaved elliptical top for the lid applied separately to the main body of the carton. a totally new packing machine system was designed and developed to erect form & fill this &ldquounique shape&rdquo for two cartons.     
