Callaway golf has recently reconfigured the packaging for its boxes of golf balls to make them more sustainable. The californiabased golf money is among the top brands in the industry so their packaging redesign in which sustainability was a key focus is important. Callaway worked with caraustar, a leader in recycled paperboard packaging solutions. The company took callaways two piece box design which is standard in the high end golf ball market and redesigned it to a onepiece box design. The new design improved the overall efficiency of the packaging by reducing its weight by nearly 1oz. The new design reduced the shipping carton and packaging materials by roughly 50. These savings translate into significant environmental and cost savings for callaway.
