pro carton has launched a new brochure. the latest brochure launched by pro carton explains cartonboard packaging&rsquos approach to resource efficiency, carbon footprint and sustainability. it exhibits that cartons have an environmental story to tell and emphasizes the carbon advantages of selecting cartonboard packaging. with emphasize on the industry&rsquos strong record in the field of sustainability, the brochure demonstrates how the environmental performance of the carton and cartonboard industry continues to improve. the data of pro carton indicates that there are developments in the chief environmental impact categories, and in the last 3 years, the standard carbon footprint of cartons has fallen by 5. currently, carbon footprint of pro carton&rsquos is 915 kg co2 eq tonne of cartonboard produced as well as converted. many of the improvements are due to the increasing use of bioenergy, more efficient use of electricity, and more focus on control and measurement of water use. sustainable european forests supply the original raw material for the cartonboard industry. the brochure also describes how chain of custody certification and forest management demonstrate this. sustainably controlled forests contribute considerably to the deduction of carbon dioxide from the atmosphere and lessen the &ldquogreenhouse effect&rdquo. this procedure is calculated in terms of biogenic carbon. however, still there is no agreed method to take account of forest carbon in the carbon footprint of forest products like cartons. pro carton&rsquos brochure sums up the outcomes of a report¹ by ivl swedish research institute that contributes to the discussion and also highlights the positive part that cartonboard packaging plays to climate change. vl&rsquos report put forwards a link between consumption of cartons and net carbon confiscation in sustainably managed forests, and advises that because of demand for cartons from the market, at per average tone of cartons, around 730 kg of biogenic carbon dioxide is removed from the atmosphere in europe. ivl&rsquos work complements fossil carbon footprint of pro carton. in a cradletogate method, 915 kg co2 eqtonne of cartonboard created and converted is considerably remunerated by 730 biogenic co2 sequestrations. the ever increasing use of bioenergy in the production process of the industry has an impact on the secretions profile of the industry too, because emissions of carbon dioxide from biomass are measured at least carbon neutral. the utilization of renewable resources for energy creation that are used responsibly and also benefit climate change as an alternative for fossil fuels, such as oil and coal, is an obvious asset for the industry and an outstanding example of resource efficiency. a resource efficient europe is a vital element of the eu&rsquos 2020 policy and the brochure demonstrates how the cartonboard packaging industry is addressing to this challenge through its responsible use of recovered and virgin materials, utilization of a renewable resource, efficient use of water and energy, and its fundamental role as part of the supply chain, in avoiding food waste. source of information httpwww.procarton.comfilesfilemanagerpress1212p1212brochuree.html