The positioning of cliff shower gel for men is sport and freshness. A very high percentage of shower gel buying acts is impulse buying at the point of sale. Therefore the key objective of the cliff relaunch was to communicate the core of the brand via packaging directly. With the new design cliff gets a very high attractiveness and a unique young positioning. In addition the practicability has been improved. The first sales figures indicate that the new cliff concept will be very successful in the market. Burnus gmbh &bull germany phone 49 6151 873 662 &bull fax 49 6151 873 662 email fstill@burnus.de
