packaging solutions provider clondalkin pharma and healthcare has installed its first mass carton serialisation capability at its cherry orchard facility in dublin, ireland.the atlantic zeiser digiline 300 machine has enabled introduction of the track and trace technology for new serialisation standards.the machine will enhance the tracking and tracing capability for product movement and provide authentication, improved brand protection and increased consumer confidence.it feeds the finished cartons into a coding stream, which utilises a print head and uv dryer that helps in faster coding speeds.its twin vericam camera data inspection system verifies application which facilitates application, code verification to the master data and readability. the machine also has an automated rejection process.clondalkin pharma and healthcare specialist packaging division spd coo mark rooney said "many pharmaceutical companies are responding to the challenge of serialization standards by upgrading or installing lines capable of applying a track and trace identifier, but this is often confined to 2d barcoding and batch specific data."we have the capability to individually code products of various sizes including flat cartons both glued and unglued. the system can receive and manage multiple data files and print multiple code. the wide print head with multiple image print capability in direction of feed allows 2d matrix and code 128 possible in separate locations once within same print width profile."the company has three facilities in ireland and manufactures printed components like cartons, labels and leaflets to clinical trial extended content labels to customers across ireland, the uk , europe and the us.clondalkin pharma and healthcare spd europe, sales and marketing director malcolm farnan added "continued investment is required in order to respond and provide solutions that make it easier for our customers to meet regulation without compromising on efficiency and quality."our customers approach us to provide solutions from regulatory changes to efficiencies. there are both mass market and niche market demands that are best supported by a competent and experienced packaging supplier rather than in house." 
