Food packaging specialist Colpac is providing consumers information on disposing the food packaging and of recycling, composting, and material sources.
Quick Response (QR) codes and specific recycling instructions are printed on Colpac packaging.
The information is available for national recycling schemes in the UK, France, and Italy to date. Guidance is displayed in local languages to inform end users of how to best dispose of packaging.
QR codes are linked to webpages on Colpac’s new website, hosting more detailed information than can be printed on packs and can be updated and added to with legislation from additional countries as it is released, future proofing the format.
Kate Berry, head of marketing and product at Colpac, said: “We are delighted to have implemented a simple way for consumers to access sustainability data for our products. Our QR codes and on-pack printing simply demonstrates how they can do this.”
Talia Goldman – ESG Manager at Colpac, added: “Customers and end-users are more concerned than ever about wanting to dispose of their packaging responsibly. We hope that this will support consumers in recycling or composting our packaging, according to their national waste guidelines.”
