viscount plastics will design new packaging, which will feature the latest labelling innovationin mould labelling iml for cookie time. this new design will take the place of cookie time&rsquos iconic christmas cookies bucket. for any business, it is a challenging job to change the iconic packaging design, which is a part of the new zealand public&rsquos lives for a considerably long duration. cookie time faced this challenge when they decided to change and update the design of its christmas cookies bucket. since 1985, the design of the bucket is remained untouched. however, as this design is not matching the cookie time&rsquos current branding, the new design is replacing this old one. general manager of cookie time lincoln booth said that the design of previous bucket had been associated with the cookie time for a long time. however, they have decided to update the design as a part of their current time christmas cookies campaign. christmas duration is the time, which largely influences the annual results of cookie time. according to him, even if a small thing goes wrong in the christmas campaign, it can affect the annual results of cookie time. so, cookie time wanted to ensure that the new packaging will serve the need of the company for at least five years and at the same time, lived up to the bequest of its forerunner. they also wanted a flexible and nimble supplier, who can meet the challenging requirements of such a huge sales campaign. therefore, when cookie time started researching for such a supplier, one name flashed in their mind that is viscount plastics. viscount plastics is a long term partner of cookie time. viscount plastics is the same company that was supplying the initial christmas cookies bucket since 1985. cookie time again trusted their old partner viscount plastics to design and supply new and innovative christmas cookie bucket, which will be based on new inmould labelling iml technology. in iml technology, preprinted polymer labels are introduced in the moulding process, which creates a faultless fusion of label and firm plastic packaging. this removes the need of secondary labelling operation, which is cost effective for cookie time. it will save the labour and production cost, as well. lincoln booth said that the label application was a time consuming and costly activity. the new technology of iml has rid a major chunk of work load out of business. another advantage of iml packaging is, it helps for the branding of the product. as the label is incorporated in packaging bucket, the name of cookie time will be there on bucket permanently. there will be no scope for peeling off label. as a result, the name of cookie time will be always there on the bucket even after the cookies are finished and the buckets are being used for other purposes. customers generally use empty cookie buckets as a pot plant holders, for making sand castles, and holding clothes pegs. the new bucket will improve customer satisfaction and adhere to food and safety standards of cookie time. the old metal handle will be replaced by the new plastic handle. this will facilitate introducing the third layer of food safety as the buckets can be scanned by xray after the boxes are packed for shipping. in 2009 christmas cookie campaign, these new buckets were appreciated by customers, and cookie time witnessed record break sells in that duration. booth said that, over the last 25 years, time cookie and viscount plastics are sharing a strong business relationship. he further added that this relation is based upon the virtues like trust and quality. due to viscount&rsquos ability to meet the unexpected demand of cookie time during the period of christmas, this relationship has improved over a period of time. viscount&rsquos local presence, flexibility and quickness, have played a major role in succeeding the christmas campaign of cookie time, booth further added. flexibility has to be there if the unexpected demand is required to meet during the christmas time. until the last minute, cookie time does not come to know about the final volume of the quantity. so, they needed quick supplier who can fulfil any demand. as viscount has that ability, cookie time is sharing a strong relationship with viscount, booth said. source of information httpwww.viscountplastics.co.nznewscasestudiescookietime
