Rexam has created a unique can for finnish brewery olvi using a 360º embossing technique that gives the can and the brand a completely new look and feel and great shelf stand out. Olvis cider brand fizz cooler has just been launched in an embossed can and has become the first brand to use rexams revolutionary 360º embossing technique in the cider category.360º embossing was launched by rexam in europe in 2007 and has been popular with drinks companies across a variety of categories. Customers can choose from a wide range of different patterns to suit their brand. For this brand a "golf ball" design was chosen which not only gives the can a different look, creating increased shelf impact and visual stimulation, but it feels different, giving improved grip and encouraging consumers to drink straight from the can.as well as using rexams 360º embossing, the fizz cooler cans illustration impact, rexams breakthrough printing technique. Illustration impact gives enhanced color definition and allows photo like images to be printed on cans. This new can gives a refreshing and cool look and the golf ball embossing design reflects the image of the drink as well. The fizz cooler can is aimed at females in the 25 to 40 age group.
