in the spirit of lastminute holiday shopping, let&rsquos say you&rsquore out comparing a few items on the store shelf this weekend. what will your eyes be drawn to for most people, the best looking products are the ones that get the first and longest stare down. of course, part of &ldquothe look&rdquo of a product is the packaging &ndash whether it&rsquos a 5 toy or an 800 laptop.while a few studies have shown attractive packaging does positively influence buying decisions, data is actual pretty scarce. that&rsquos why today we&rsquore introducing a new tool called the counselor commonsenseometer ccsm. it&rsquos about as scientific as when a golfer tosses a little grass up in the air to judge the wind &ndash meaning einstein wouldn&rsquot approve. but whatever.according to the ccsm, unique and creative packaging will increase the value of an item. people will also pay a little more for items that have higher perceived value. the real trick is to make the packaging not only interesting, but effective. here&rsquos an example. a couple of years back when she was in college, lacy kuhn set out to turn a boring cereal box into a fun and practical package. she designed a reusable canistertype box with an illustration of a bear gobbling honey squares into his belly. you can see the squares through a window in the canister, making the package a lot more appealing than a regular box with a picture of a bowl and a spoon.&ldquoi noticed a fault in cereal packaging &ndash the bag within the box seemed silly,&rdquo kuhn told counselor recently. &ldquopeople take their cereal out to put into a better, resealable container anyways, so why not just start with the box the box is multipurpose and can be used as storage for toys, bulk foods and more.&rdquo by the way, the honey squares design got kuhn about a gazillion online views and certainly helped her job hunt. she landed a designer position at seattle&rsquos hum creative.can you be similarly engaging with your packaging of pens, drinkware and usb drives that&rsquos one of the challenges the industry faces as it looks to break the &ldquocheap giveaway&rdquo label. often, socalled premium items aren&rsquot as much better quality as they are better packaged and marketed. suppliers need to offer packaging options that distributors can sell. distributors, meanwhile, have to be willing to avoid selling at the cheapest price point. you want customers that buy with their eyes first and their wallets second. that&rsquos the strategy of the best brands &ndash the ones you&rsquoll be buying this weekend. 
