simple & crisp, which is an organic and glutenfree dried fruit crisp, has hit the market at full blast with custom packaging, branding and a website developed by creative retail packaging. chief editor of the lifestyle news site seattleite.com and chief pairing purveyor jane yuan developed simple & crisp with the intention to satisfy different dietary needs, as well as provide healthier options to entertain guests. her aim of introducing fruit crisps as cracker alternative and a gourmet serving vessel was brought to life with crp, which is a custom packaging and design company that is based in seattle. yuan recounts that when they first visited crp, she knew that she had a product which has the potential. yuan further said that, after meeting with them, she realized that potential was even more than she imagined, and she felt extremely excited to move forward with his brand. cole johnston, who is the crp creative director, was similarly motivated by yuan&rsquos ideas and felt motivated to work together with her to jumpstart her brand. johnston explains that jane had a very compelling and unique vision for simple & crisp. johnston further said that their job was to take her passion and convert it into a real brand experience. after their initial meeting, they all were left inspired with an apparent direction for the brand. at whole foods, yuan attended the natural products expo, spoke with a representative, and to gain inspiration, traveled to new york, as well. she shared her fruit crisps with local restaurant owners, friends, and sometimes even complete strangers, collecting feedback about the crisps themselves and whether or not customers would be interested in her product. yuan says that she knew that her close friends enjoyed them, but she wasn&rsquot sure if they were purely being gracious. so, she wanted unbiased feedback from people she didn&rsquot know who would challenge her vision. this procedure played an important role in assuring that she was on the right path. yuan wanted to promote simple & crisp as the &ldquoperfect pairing&rdquo for the healthconscious, yet social entertainer. the crisps are &ldquothe perfect pairing&rdquo for stuff such as chocolate, champagne, cheese, and countless other beverages and foods &ndash a perfect cookery companion for healthy entertaining. for yuan, one of the major sources of inspiration was the eye catching and unique retail experience in new york&rsquos dean & deluca. yuan said that, for her, very important qualities are design presentation and aesthetic. she wanted simple & crisp to be a thing that people are proud to purchase and serve &ndash so much so, that they would feel extremely comfortable to put the package on their table as they entertained. johnston says that with a true passion for her product and a background in public relations, for her brand, jane was the ideal spokesperson. this ended up performing an important role in the overall packaging and branding design for simple & crisp. the main considerations that were communicated to crp by yuan were that the packaging needs to be structurally sound and airtight, while also displaying the product in a visually appealing and unique manner. a hexagonal prism was chosen by yuan not only because of the structural integrity it has but for its ownable geometric shelf presence, as well. to emphasize the integrity and natural beauty of the fruit, yuan also added diecut windows to display the fruit crisps from various vantage points. yuan says that the procedure of taking the dielines crp had developed and making samples out of them played an important role in solving the packaging challenges that she faced. she further says that the crisps look stunning in the packaging, and she is very pleased with the end result. to design the simple & crisp website, crp and yuan also worked together. the site&rsquos main intention is to offer interactive information regarding the product, its &ldquoperfect pairings&rdquo as well as to serve up as a medium for purchase for consumers. alike the packaging, the design also features a clean white background with colorful product photography, demonstrating the fruit crisps as the main attraction. for yuan, along with the design, the functionality of the site was equally important. yuan explains that the revealing effect of the directionfinding panel motivates customers to find out sources for culinary creativity and inspiration. she further said that as chief pairing purveyor, she was constantly on the lookout for innovative ways to pair crisps with unique beverages and foods. their site is meant to act as an inspirational tool for people looking to amuse in unconventional, exciting settings. the products of simple & crisp are available at whole foods stores in oregon and washington, countrywide at dean & deluca and online at the company&rsquos website httpsimpleandcrisp.com, nad opensky.com. the company uses organic ingredients. chief pairing purveyor and owner jane yuan source the fruit at the crest of perfection and oversees the distribution and manufacturing process from her seattle facility. creative retail packaging is based in houston which has over 30 years of experience in the sourcing and designing of custom retail packaging. the design division of the company specializes in web design, brand development, and graphic. crp has offices in houston, chicago, and seattle, and throughout the united states, operates three local warehouses. source of information httpwww.prweb.comreleases20131prweb10249904.htm
