rosemarie downey, who is a global head of packaging research at euromonitor international, provides her views on the beverage packaging. the absolute standout industry, soft drinks segment offers the most lively volume gains for packaging. the worldwide retail demand is set to increase by a more 6 cagr in the span of 2012 and 2016. global events such as the uk olympic games expected to supply a shortterm boost to this expansion trajectory, specifically for the industry of beverage. particularly strong segments for development are still rtd tea, juice drinks, and bottled water. these three fluids are set to contribute a share of 69 of all retail packaging revenues in 2012, with the winning pack format pet bottles. with regards to the most prospective opportunities for nation, asia pacific region holds considerable potential for development. this province will contribute for around 73 of worldwide retail packaging amount growth between the span of 2012 and 2016, very much organized by the redoubtable chinese market. ongoing chinese population shift to urban areas and rising incomes are creating an ever greater inclination among customers to buy packaged and branded goods. for packagers, india is another asian main region with bottled water the top soft drinks segment for packaging expansion, further sign of the worldwide wellness tendency that is playing a considerable role in fastdeveloping asia pacific countries, as well. modernization in sizing among less energetic beverage enduses such as carbonates is also evident to fulfil the diverse consumer pocket and portion requires and force onward packaging expansion for owners of the brand. for the chinese market, 300ml bottle of cocacola was introduced in 2011. this bottle succeeds on a number of levels. retailing unit price rmb3 makes it a reasonablypriced format to get into the hands of the great consumer base. furthermore, smaller pack size makes it a solution that is portable and simpletohold, perfect for onthemove consumption among the everincreasing number of town consumers in china. when it comes to rtd tea, a rolling segment throughout a number of nations as part of the wellness trend that tends to continue, there are prospects for enhanced sizes to do well. in france, in the period of march 2012, nestea introduced a beverage can of 500ml, whereas in the us, snapple, which holds the position of the thirdlargest rtd tea brand, introduced snapple lemonade ice tea diet named half n&lsquohalf in 2012. along with the nationwide standard of 16oz, this product was also introduced in 32oz, 64oz sizes, showing increasing utilization and interest in larger pack sizes. innovation in pack design and pack size will prolong as a way to catch the attention consumers. alongside pack size, closure type, pack shaping and design, the utilization of thermochromic inks is yet one more area of development seen in the beverage industry. the coors beer is the active brand which has been using thermochromic inks on glass bottles, multipacks and beverage cans as a sign to customers for when the beer is chilled enough for consumption. in recent times, there is an increase in the use of thermochromic inks to spirits as the tuaca liqueur brand has started using this on a exclusive edition bottle, that will be retailed in the us. source of information httpblog.euromonitor.com201207beveragepackagingdemandboostedbyinnovationinsizeanddesign.html
