the british consumers surveyed, 22 find tinned food difficult to open. however, young adults are the most frustrated when it comes to opening their tinned tuna or beans 28 of 25 to 34 year olds find tinned food difficult to open, compared to 16 of over 55s. ambient fish is one category where demand for easytoopen packaging will drive a shift away from food cans and towards packs such as pouches.demand for pouches in this market will grow from 8.7 million packs in 2013, to 15.1 million packs by 2018. sourcehttpwww.packagingeurope.compackagingeuropenews60657difficultyopeningtinnedf…