Baby boomers, their gen y kids and all following generations are convinced that a daily dose of a functional beverage, energy or vitamin drink can keep them youthful. However the potency and effectiveness of functional beverages rely on the way in which ingredients are delivered. Deterioration of vitamins, herbs and other healthful ingredients starts from the moment they hit water, in other words from the moment a packaging for a readytodrink energy drink is filled in the factory. Vitamin c, for example, loses 80 of its potency after only 30 days. In 2009 various companies developed solutions for this problem. Among others the vizcap, bericap&rsquos life top, the delo vitamin cap and the cedevita cap, but the best in my opinion is the activatecap. Activate launched a line of functional beverages that features a customdesigned cap to keep vitamins and other healthful ingredients fresh until consumption. The vitamin drink consists of a 16 oz pet bottle filled with water and capped by a custommade dispensing closure that stores 3 gr of dry ingredient. When the consumer twists the upper cavity of the cap clockwise, an internal blade within the closure turns and pierces a plastic membrane separating the powdered formula from the water. By cutting the sealed membrane, the ingredients are released into the beverage, which is then ready for consumption.
