the &ldquopush top&rdquo design of clondalkin is an innovative hexagonal shape that opens in the form of a traditional english christmas cracker. as one of the most prestigious awards for packaging, the annual pro cartonecma award is in its 16th year. while packaging is honoured by this award, it has proved itself in the market. moreover, for the first time, all partners of the supply chain including carton board and carton designers, manufacturers,
brand owners and the retail trade can join the competition. nivea gifting manager, clare wright, commented on the clondalkin design saying that during a highly competitive season, they stood out in stores, because of its costeffective yet singular design. in 2011, the market for gifts rose by 1.2, while nivea increased by 13.2. in the second year, this is the initial concept we used, as it grabs attention on shelves and builds interest. uk sales and marketing director of clondalkin cartons, mark briggs, replied that this is the first time, for two consecutive years, a gift pack design is running. the entire nivea festive range has received an overwhelming response from the end consumer, they are glad to actively work towards preparing and designing these products in clondalkin, uk httpwww.clondalkingroup.comglobalhomeenconsumereunewsclondalkinspecialistpa…;
