In celebration of International Self-Care Day, DOVE® Ice Cream, proudly part of Mars, partnered with Mien Studios®, a female-owned company making elevated and sustainable clothing for everyday wear, to launch a limited-edition, eco-friendly line of "Silky Smooth Sets," inspired by DOVE Ice Cream.
DOVE® Ice Cream celebrates its new luxe packaging in a collaboration with Mien Studios®, a female-owned company making everyday sustainable clothing to launch a limited-edition, eco-friendly line of “Silky Smooth Sets.”
DOVE Ice Cream offers a variety of formats and flavors to indulge and take time for oneself on International Self-Care Day, and its new Silky Smooth Sets will take decadence and comfort to a new level. The sets include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles, and can be worn on the town with friends, while hosting an at-home summer ice cream soiree or enjoying a quiet moment on the couch with DOVE Ice Cream.
Beginning today, fans can visit DoveChocolate.com/SilkySmoothSets to receive one of the exclusive, limited sets (valued at $300 each) and one six count box of DOVE® Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just for $25. This program supports a longstanding DOVE Chocolate partner.
The sets' design was inspired by DOVE Ice Cream's new luxe, elevated packaging launching nationwide. Influenced by the brand's DOVEBAR® Vanilla Ice Cream with Milk Chocolate and DOVEBAR® Raspberry Sorbet with Dark Chocolate, the limited-edition line comes in a decadent cerulean blue and a vibrant magenta, along with a rich, dark chocolate inspired brown. Each piece will also have the brand's signature chocolate tone pulled through in its accents.
"DOVE Ice Cream prides itself in being a decadent treat for those looking to take a moment for themselves," said Jayesh Shah, Mars Ice Cream Marketing Director. "Collaborating with an eco-conscious, female-led company like Mien Studios helps us do just that. By creating stylish sets inspired by our new packaging, we are doubling down on providing ice cream fans with the opportunity for more moments of indulgence, self-care, and everyday happiness while supporting our broader purpose of building the world we want tomorrow."
Designed to be wearable and stylish for all with inclusive sizing, the Silky Smooth Sets complement DOVE Ice Cream's sustainability program, which works to improve the lives and livelihoods of vanilla female farmers in Madagascar. The stylish sets follow suit – sourcing eco-friendly fabric and shipping materials, cutting, sewing and utilizing non-toxic AZO-free dyes from local, family-owned vendors.
"Creating the Silky Smooth Sets in partnership with DOVE Ice Cream allowed us to tap into the Mien Brand mission to help women live and enjoy life beautifully," said Lisa Hsieh, Mien Studios Founder & Designer. "Our all-female team had such a fun time designing elevated sets to mirror the luxe aesthetic of DOVE's packaging. As a small-batch designer that works only with family-owned factories, we also love that the sets will help women celebrate themselves on International Self-Care Day while supporting a meaningful international organization."
