The new design, which has been created by Pocket Rocket Creative, Holy Grass Vodka is now packaged in a premium glass bottle, sprayed with colour to create a greater stand out on shelf.
The label, which features a fresh font, has been designed to reinforce the hand crafted nature and provenance of the spirit.
The bottle also now includes a QR code linking to the brand story and recommended serve.
Each batch is hand numbered and secured with a recyclable ‘Kelpie Serpent’ seal – said to be found in the Thurso river next to where Holy Grass grows.
Martin Murray, co-founder of Dunnet Bay Distillery, said: “We wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals. We are really excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range. The unique bottle and spray colour are not only aimed at giving it greater stand out in store, but also allow for brand extensions in the future.”
