The packaging is an attractive work of stern purity. The box mimics the design language of the iphone&rsquos packaging, with the earphones sitting in a tray which lifts out to reveal a document pocket and many mentions of the fact it&rsquos all designed by apple in california. There&rsquos a triangular, clear plastic topped box which lifts out to function as a carry case and hidden away in the tray, two replacements mesh covers for the innards of each earphone. There&rsquos also a dinky pill shaped capsule which hold two replacement sets of tips.