Denco created a firstever line of personal grooming tools for arthritis sufferers and with reduced manual dexterity. They knew packaging would be critical because it needed to demonstrate the benefits of the tools in order to justify their higher price. Like the tools, the packaging had to be easy and comfortable to use. With this in mind they designed a structure that is a thoughtful variation on the traditional clamshell with an innovative pulltab mechanism that&rsquos easy for arthritis sufferers to open. To demonstrate the benefits of the tools, designers created easytoread icons and callouts that clearly explain the tools&rsquo features. This innovative packaging solution clearly communicates and delivers on the product philosophy.
