as many nations&rsquo population is getting older, packaging that offers simple access to patients but difficult for small kids to get access to the packaged content are on the top position on the agenda for pharmaceutical firms. if you try to know about the opinion of anyone who is working in the industry of pharmaceutical, they will tell you that europe prefers blister packs whereas the us favors bottles. on the other hand, at the beginning of this year, meadwestvaco&rsquos mwv shellpak blister pack was positioned on the top finalist position in the list of its supplier made by walmart. shellpak blister pack features a firm outer shell to defend pills and a childresistant and seniorfriendly pushbutton system that contains a calendarised blister card inside the packaging. on some of its drug ranges, the pack has been used by walmart. this could result in a big change in the kind of packaging used for pharma products in the us, as the seller enforces more of its suppliers to accept this kind of packaging. david spackman, who is european sales director of delivery systems and adherence at mwv, believes that patients are more likely to take the accurate measure of a drug in a blister pack, because the remaining pills are clearly visible. furthermore, the packaging can also be labeled to show which tablet should be taken when. he further says that bottles are likely to provide poor patient adherence, and this could result in an extra script a year. a general problem patients, specifically the elderly, face with drugs is trouble while opening the packs. the elderly population means that packaging which is seniorfriendly is a main issue. david sinclair is the spokesman of the recently combined charities age concern and help the aged. he says that, as compared to teenagers, there are more pensioners now. therefore, there is a lot can be done in patient tests and ensuring older people are part of that. sinclair draws attention to age ok scheme which was launched by the organization in april. the logo of age ok will show on agefriendly services and products. according to david, it would be incredible to have a few pharmaceutical packs on the list.&rdquo astrazeneca az, which is a pharmaceutical company, recognizes the necessity of both seniorfriendly and childproof packaging. the biggest test to az and all pharmaceutical organizations is getting the plan of packs correct, so they offer the needed level of child resistance while not bringing in barriers to simple access, mentions demand manager of global packaging john phillipson. legislation, obedience and the role of seniorfriendly and childsafety packaging are main factors for az when it develops a new packaging. phillipson says that they want patients to get the finest value from their products as far as health outcomes and safety use is concerned. the way in which their products are presented can influence this, and they know that the packaging design has a major role to play here. in the blueprint of its latest sliding blister pack, burgopak has accepted this philosophy that has seniorfriendly and childproof features. the organization also investigated foldable cartonbased packaging in the sector of pharmaceutical and found that these packaging can become damaged and weaken over the period of time or consumers arrange of the carton all in all. this means that significant dosage and safety information on the pack is unavailable. as an output of its research, burgopak developed a pack consisting of a plastic inner tray of blisters which locks into an outer sleeve of cartonboard. to release the tray, the client has to push two release points that are there on the packaging &ndash these are simple enough for an old person to dispense and far enough at a distance for a child&rsquos hand to get on to both at once. source of information httpwww.packagingnews.co.ukdesignmarketspharmaceuticalmedicalopenabilitysol…
