For shelfready packaging to be considered retailer friendly, it has to be easy to open, even without a knife. The new &ldquoeasy open&rdquo mechanism makes yet another jump &mdash staying attractive even for singlepiece packaging like american folding boxes and wraparound blanks. With this &lsquoeasy open&rsquo technology the product will enable a clean and controlled tearing open of corrugated packaging. Unlike the classic tear perforation or integrated tearopen strip &lsquoeasy open&rsquo uses two scored lines applied precisely during the die cutting of the inner and outer cover of the packaging. Because the flutes are not damaged by this novel technology, the packaging doesn&rsquot rip in the same way a traditional perforation does.