Flexa Premium Paint pot designed by Flex/The Innovation Lab incorporates a paint tray into the paint pot, blurring the line between product and packaging. As this container features a tray so there is no need of pouring the paint in separate tray, so it reduce the chance of spilling and there is no need for cleaning. As a result there will not need to buy plastic trays, to waste water on cleaning or spill chemicals into our sewer system. According to Flex/The Innovation Lab this easy to use container just in the Netherlands alone saves per year: 150.000 kg of HDPE in trays, 8 million liter of water for cleaning and 170.000 kg of spilled paint.