Miami-based Element Beauty Group has announced the release of its service “Element AI,” designed to improve and accelerate the development process of new beauty solutions.
Known for its turnkey solutions for niche and indie beauty brands in North America, Element designers are now working with Element AI software that the supplier says can create designs faster and more economically due to the increased speed and efficiency it offers. According to the supplier, the power of Element AI lies in the speed in which it can analyze vast amounts of data, “providing creative inspiration while offering unique design options.”
Element designers can then select and modify, making the adjustments based on the data. The most effective designs to test can be created expediently, and multiple prototypes versions can be A/B tested with users.
Supporting the Ideation Process
These tools also allow an item to be placed in real life situations and tested in different versions or environments to ensure optimum design and attraction on the shelf or online.
With this added service, David Pina, innovation director at Element Beauty Group, says, “AI is bringing the next level of expertise to improve the conception and design of packaging.”
Element Beauty Group is composed of three divisions: Element Packaging, Element Material Sciences and Element Turnkey.
