Elopak is taking a step forward with sustainable packaging and launching aseptic Pure-Pak® cartons made with Natural Brown Board.
The new Natural Brown Board Pure-Pak® cartons are carbon neutral and introduced only one year after Elopak launched the first fresh gable top carton made from Natural Brown Board. Since its 2017 launch, the fresh carton is successful on shelf across Europe for market-leading multinational and medium sized dairies.
The aseptic Pure-Pak® cartons have one less layer and thereby retain the natural brown colour of the wood fibres which gives a visible fibre structure. This also results in reduced carbon footprint and reduced weight, providing a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.
The aseptic Pure-Pak® carton will be available in the sizes 1000 ml, 750 ml and 500 ml and runs on the E-PS120A aseptic filling machine. The new Pure-Pak® cartons are carbon neutral and 100% recyclable.
Elopak’s Director Environment Marianne Groven says: “Elopak has a continuous focus on developing and offering products with an improved environmental profile. The Natural Brown Board is a good example in this respect. With this latest launch Elopak is expanding its portfolio, enabling added value UHT milk and ambient juice products, plus new emerging aseptic markets, in order to be sustainable, authentic and naturally different”.
Johanne Ramdal, Project Leader adds; “Our objective was to transfer the success in the fresh market to new sectors with the technical and commercial release of Natural Brown Board aseptic. The most important part for this latest development was to achieve the same natural feel and printing capabilities as the fresh carton, to enable our aseptic customers to maximize the branding and stand out possibilities in ever changing markets.”
