esko, well known for its persistent commitment to education in the graphic arts community, has given a suite of packaging hardware and software to rochester n.y. institute of technology&rsquos college of applied science and technology. the technology, which includes deskpack prepress plugins, equinox colour technology for extended gamut printing, artioscad structural design software, suite 12 preproduction software with studio 3d packaging design tools, and a kongsberg xl24 digital finishing table with isight, will be utilized for rit&rsquos packaging science ms and bs program , and for faculty research projects. the greatly touted packaging science program, the outcome of a close and long collaboration between the packaging industry and rit, looks to school students in present packaging workflows, making them ready for jobs in structural design, purchasing, packaging development, production, marketing, research, and sales. december 2011, the esko toolkit was delivered and was installed in january 2012. following installation as well as training, the kongsberg table and software were applied into the fall program. tom kausch manages the materials laboratories and packaging dynamics and is a lecturer for the subject of packaging science program. tom says that many of the classes which were planning to use the toolkit were not provided spring semester they were also attempting to ensure that they were using the technology to its optimal level. he also mentioned that plans are already there for a fullgrown esko technology lab, emphasizing the company&rsquos input not only to the school, but to the packaging field, as well. kausch says that their every packaging curriculum utilizes esko tools. kausch further said that with these fantastic tools, their professors can do more with the students, using the software for graphic and structural design, for example. they never had the quality of tools they have today. the technology is used for an extensive swath of curriculum in the packaging science program, right from computer applications, where students study package layout and design and make examples using adobe® illustrator® and artioscad, to flexible containers to packaging for distribution. in the curriculum, packaging for end use, developed as a capstone course for the program of bs, students study how to design best packaging systems to fulfil the requirements of the consumer and the retailer. using artioscad, along with adobe® photoshop® and illustrator®, students revamps existing primary packages &ndash along with the graphics &ndash as well as the secondary corrugated package to provide the most easy to use sustainable package possible. kausch further says that the students are expected to develop a package that would be conceptual and new as a need of the course. this lets students prepare and develop actual prototypes. one of the recent projects in the class is an inhouse competition to revamp a laundry detergent can for a real brand owner, says kausch. kausch further mentioned that the student teams demonstrated their concepts, which were created with esko software, to the marketing department of brand to see whether they might be used for a real product. in the packaging dynamics laboratory of college, packages go through simulated real life tests. the kongsberg table and artioscad are used for imitates for the early research on dynamic vibration and compression, to see what the package can survive. kausch further says that they act as a thirdparty testing lab for such packages. they use the conclusion for research as well as for setting up proposals they will present to the packaging industry. the esko technology also helps the students to set free their creativity. kausch mentions that, on a monday, the kongsberg table was installed, and on friday, with minimal training, they designed and also produced a cut out of a gorilla by using the table and stuck it to the wall. they named it king kong. kausch says that their students are very talented and innovative. with the help of these esko tools, rit students are taking participation in a number of nationwide competitions, such as those held by the independent corrugated association and the paperboard packaging association. to search answers to real world troubles, students of packaging science are also using esko technology. kausch mentions that rit will no longer be providing bottled water on campus. esko software enables packaging students to involve in designing a bendable container to fill up with water at &lsquowater filling stations&rsquo that are placed all over the campus. they are designing the logo as well as the graphics and container. the students are working along with a company which will manufacture their design and are looking out for whether or not to put it for sell it in the campus store. kausch concludes that the capability to freely create and design designs and create real models of packaging ideas is a really powerful learning tool for their students. he thanked esko and also mentioned that rit will benefit greatly. source of information httpwww.esko.comencompanypressandnewspressreleases2013rochesterinstituteoft…
