Converter essel propack&rsquos new laminated tubes that it claims offer distinct advantages over the plainjane variety seen on many shelves. The mumbai, india, company is pursuing growth of three tubes products in the u.s. Market that could boost its market position. They include egnite, a highend, metalized tube that comes in six colors and can be printed etain, using between 20 and 22 percent postconsumer recycled pcr content and titanium, a thinner, 200micron laminate. While titanium is new worldwide, both egnite and etain have been launched globally since 2008. The egnite tubes use a blown extrusion lamination process that produces an outer layer with a metallic look and high refractability. The tubes, targeted for the cosmetics industry, offer visual distinctiveness on shelves. In the area of sustainability, essel is selling etain, a highdensity polyethylene hdpe laminated tube that includes an inner laminate layer of pcr material and a barrier for hair and skin care. Initial interest has been in allnatural toothpaste products. The new titanium tube uses a thinner micron laminate 200 microns instead of 250 with new grades of polymers that enhance strength and firmness. The tube is marketed to provide more economical cost in a similar structure..
