this plant is a part of inter food, which is the biggest business unit of terra food group. terra food group is one of the pioneer ukrainian vertically integrated holdings functioning in 3 sectors &ndash agriculture, dairy, and meat. in a separate renovated shop, a highend packaged cheese production line was installed. the machinery for cheese packaging and slicing was provided by the leading world producers based in switzerland and germany. the line is started to make a fixed weight product. the new line allows fulfilling all the consumers&rsquo needs as well as produces the most famous combinations in terms of packaging type, cheese weight and format, such as a 230 g brick, a 210 g segment and others. at present, inter food packaged cheese product line is presented by about 10 skus under vapnyarka and tulchynka trademarks. marianna glotova is marketing and sales director at terra food group. marianna mentioned that, every year, the retail chains are becoming popular in ukraine like never before. while shopping the the supermarket, people do not like to queue, but rather promptly choose a packaged product on their own. they provide attention to an expiry date and production, full info on producer and product contents which is written on a packaging. in 2012, all these benefits of packaged cheese offered its 15 growthin general cheese sales in ukraine. according to terra food group&rsquos forecast, this expansion will go on in the nearby future. as one of the leaders in cheese market, terra food group is eager to completely comply with the increasing customers&rsquo expectations&rsquo. in february 2013, the national distribution of vapnyarka and tulchynka packaged cheese products at the new line started. source of information httpwww.terrafood.uaennewsterrafoodisexpandinginpackagedcheese
