qv foods and ultimate packaging have collaboratively developed a film from renewable raw materials. these materials are useful to draw moisture away from fresh produce, and hence, prevent decay. viridiflex has now made available to buy. this film is strong, glossy and transparent and can be used to form bags or as lidding film that will improve the shelflife of sprouts, potatoes, soft fruits, and parsnips. chris tonge, who is the director of sales and marketing at ultimate packaging, mentioned that, in uk supermarket, the first retailer is asda to introduced potatoes that are packed in viridiflex. minimizes &39greening&39 with the help of using its adapt map laser technology the medications has been made in viridiflex potato film. these changes can manage oxygen levels and increase gas transmission, altering the environment in a pack to minimize the chances of &lsquogreening.&rsquo tonge mentioned that more than 70 of their products are utilized by the chilled market sector and fresh food, so they decided to take a foremost technical step forward making improvements in their film technology. asda is also planning to offer the product with its innovative extra special cornish crystal potatoes. fight to reduce waste jon wynn, who is the technical manager of produce category at asda, mentioned, with viridiflex packed potatoes, clients will gain from an extended product life as well as end of life quality as compared to different conventional packs. he further included that during transportation, extending the life of fresh produce storage as well as onshelf is becoming ever more important in the fight to minimize waste. using natureflex film, which is produced by innovia films, as an element, it averts mould growth on one side and dehydration on the other. it can be utilized for up to 1.5kg of products. source of information httpwww.foodproductiondaily.compackagingviridiflexfilmextendsshelflifeofpot…