the award was declared at the award ceremony of the austrian caesar prize for advertising 2012. the caesar prize 2012 award ceremony took place at linz on 22 november. berthe elsen is the member of the board of fairkooperativ letzebuerg. on behalf of her organization, berthe accepted the certificate. spsmarketing, which is an austrian advertising agency, had developed the design for the paneuropean fair milk. mr norbert schrangl, who is the managing partner of spsmarketing, was thrilled for the nomination. he mentioned that, fair milk has been a very successful project in europe for years, and this recognition from the luxemburg milk packaging is like another feather in a cap and further confirmation of this success. in 2011, in luxemburg, fairkooperativ letzebuerg was set up by 46 dairy farmers. simultaneously, it started selling &ldquod&rsquofair mëllech&rdquo products. till now these include &ldquod&rsquofair mëllech&rdquo uht 1.5 and uht 3.5, as well as &ldquofair butter&rdquo. sales of these products are rising significantly. &ldquofair milk&rdquo is a paneuropean project which is being run by the european milk board emb. it stands for reasonable payment to dairy farmers, for a family farming culture and for healthy food. the project was initially started in austria. however, there is now fair milk in belgium, germany, luxemburg and the netherlands, as well. the fair milk packaging is perpetually in the respective country&rsquos national colors and, so this packaging has high recognition value. the fair milk design is intentionally different from traditional milk packaging. source of information httpwww.europeanmilkboard.orgspecialcontentnewsnewsdetailsarticleembnewslet…
