the alexir partnership was very pleased to be approached by fairfield farm crisps when they explained that they wanted to launch their premium crisps into the airline and travel markets last year.prweb uk 28 january 2015the alexir partnership was very pleased to be approached by fairfields farm crisps when they explained that they wanted to launch their premium crisps into the airline and travel markets last year. alexir&39s wide range of expertise in the airline catering market enabled them to design an eyecatching pack for the crisps whilst also maximising storage and distribution onto the aircrafts themselves, especially using the atlas storage systems common to most aircraft.the result is that fairfields farm crisps literally took off this autumn and are now flying on finnair on their scandinavian routes. fairfields have a range of specialist crisps, as well as vegetable crisps, all available in printed boxes as well as conventional printed flow wraps.fairfields is a family owned company with excess of 600 acres of potato fields on the essex suffolk borders. provenance is key to the ethos of fairfields and all the potatoes used are grown on the farm to give the utmost flavour and taste. fairfields expanded from bagged fresh potatoes to slicing, frying and packing their own crisps for retail nine years ago. they are now expanding into the airline and travel sector which is increasingly looking for premium products with a track record of provenance.&ldquoi have worked with many packaging specialists over the years but none have impressed me as much as alexir. the team are both proactive and reactive and get tasks completed incredibly quickly. not only that, but we see them as a partner rather than a supplier &ndash the level of support they provide is way ahead of similar businesses," says tim came from fairfields farm crisps.about the alexir partnershipwith proven reliability, excellent quality and innovative packaging solutions, the alexir partnership is the only uk owned company that can offer a complete turnkey solution to the brand owner. the airline team at alexir manufacture and copack millions of snack boxes each year as well as developing and manufacturing food packaging for hot eat, ambient, chilled and frozen products.for more information contactclaire summersby marketing manager & head of innovation, the alexir partnershipe csummersbyatalexirdotcodotukw httpwww.alexir.co.ukt 01732 866681for the original version on prweb visit httpwww.prweb.comreleases201501prweb12470261.htm