design consultancy falcon has created the packaging design for a new range of erasers and pencil sharpeners from swordfish, a subsidiary of snopake brands.renowned for its wide range of shredders, laminators and trimmers, swordfish has created a range of handheld erasers and sharpeners. these are designed to appeal to schoolage children, students and homeoffice users.falcon has created a clear and distinctive communication hierarchy that stretches over more than thirty skus and a variety of pack formats, designed to appeal to a younger demographic.&ldquothe best ideas start with a pencil. we made this the hero of our design,&rdquo said falcon&rsquos founder and creative director, sophie neilan.to help appeal to a younger market, falcon has produced a series of illustrations created from pencil sharpenings. a pencil also acts as the holding device for the product descriptor and colour indictors are the shape of the hexagonal crosssection.ronald stern, managing director of snopake, said &ldquothe snopake team briefed falcon to bring personality to the range and in this they have excelled.&rdquorelated postsnizami foods rebrands condiments for launch at speciality & fine food fairwadworth achieves landmark sales of swordfish alewadworth swordfish, original fleet air arm brew, wins top supermarket listingswadworth adds new labels to help supermarkets block merchandise its range of beers 
