our design consultancy, falcon, has created the packaging design for a new range of erasers and pencil sharpeners from swordfish, a subsidiary of snopake brands. renowned for their wide range of shredders, laminators and trimmers, swordfish has created a range of handheld erasers and sharpeners. these are designed to appeal to schoolage children, students and homeoffice users.falcon has created a clear and distinctive communication hierarchy that stretches over more than thirty skus and a variety of pack formats, designed to appeal to a younger demographic. &ldquothe best ideas start with a pencil and a piece of paper. we made this the hero of our design&rdquo, says falcon&rsquos founder and creative director, sophie neilan.to help appeal to a younger market, we produced a series of illustrations created from pencil sharpenings. a pencil also acts as the holding device for the product descriptor. ronald stern, managing director of snopake, says, &ldquothe snopake team briefed falcon to bring personality to the range and in this they have excelled&rdquo.the range will be available online and in stores from april 2015.editor&rsquos note this post was shared by a member of the package design community and edited by our editorial staff. do you have agency or brand news to share with our readers or a package design project that you are especially proud of click here to learn how you can become a contributing member of the package design online community. 
