The tiny embroidered tag is the inspiration for designing a new visual identity for laundry care packaging so that determining the ideal detergent product would become an easy task. Each bottle of laundry soap features an illustration of an inner tshirt neckline, revealing a magnified label on which the cleanser&rsquos information is displayed.
Complete with iconic washing instructions symbols, morrisons laundry care packaging makes the product look much more familiar and accessible to the consumer.
