The new squeezy HDPE bottle features the company’s Secure Flip closure, more normally used for sport drinks bottles for on the go but in this instance also able to provide the perfect solution for the safe and convenient dispensing of the gels. The closure enables intuitive one-handed opening via an ergonomically designed Thumb Tab. The cap opens to a full and stable 180°, ensuring easy access, and an audible click confirms that it is either fully open or re-closed. The oval design of the bottle allows comfortable handling and provides a generous labelling area for individual branding. The bottle was developed utilising Berry M&H’s in-house design and tool room facilities, with two sets of moulds produced in under four weeks. “The whole project was made possible by the close collaboration between our factories,” commented Graham Lazzari, Berry M&H Technical Manager. “It ideally demonstrated the willingness to work together, sharing technical information and experience to ensure a swift and efficient process through design, tool manufacture and development.”