The innovation offers a secure snap closure system that represents an upgrade on the performance of Picadeli’s previous solution. It means the healthy eating giant can now offer a salad bowl and lid combination that is both free of plastic and offers excellent functionality, meeting the demands of consumers.
“Everything we do, we do for our customers, and so it’s always pleasing to develop innovations that deliver on our customers’ expectations so emphatically,” said Åke Larsson, managing director of Graphic Packaging Tibro AB – the site involved in designing and producing the innovation. “The new lids offer the functionality required for Picadeli to eliminate plastic salad bowl lids from their supply chain. They also offer great branding benefits via high-quality printing onto the lid using water-based inks.”
Picadeli used this opportunity to add bold, playful messages to the lids, enticing consumers to engage with the brand – an important benefit as it is the market-leading healthy fast-food outlet in Europe and the US, with over 2000 salad bars across Europe alone. During the development of the new lid solution, Graphic Packaging optimized the design to ensure it remained rigid in chilled and moisture-rich environments.
“We’re honored to play a part in the sustainability efforts of brands like Picadeli,” continued Larsson. “Only by developing truly excellent fiber-based packaging can we help to make a difference to our planet, and it’s a challenge that everyone at Graphic Packaging is proud to rise to.”
Welcoming the partnership, Henrik Åkerman, head of sourcing and supply chain at Picadeli said, “We value the health of our planet as much as we value healthy eating. We are committed to preserving as many of our planet’s precious resources as possible, while also producing high-quality, functional packaging for our consumers to enjoy. With that in mind, we are delighted to introduce this new lid to our packaging. It fulfills all our needs and helps us reduce the amount of plastic in our portfolio, in line with modern consumer demands.”
