The extraordinary shipping boxes are a result of close cooperation with DS Smith. The display and packaging strategists were responsible for the entire process from packaging design and graphic layout through digital pre-printing to production of the boxes. What mattered most here was the unboxing experience and a thrilling presentation of eagerly awaited new products. Thanks to the circumferential tear-off strip, the external packaging can be opened easily. When sliding the box open, the two halves gradually reveal the brightly coloured interior packaging with the look and feel of the Foodnewsgermany site.
In the first step, as many as three cheerfully coloured designs were developed and printed by means of the digital pre-printing technology. Along with the splendid quality of printing, the innovative technology makes it possible to apply different motifs in one single print run – without cumbersome preparation of printing plates or cliché.
The sophisticated box-in-box system from DS Smith offers obvious advantages also during the packaging process. Since the inner and outer packaging of the e@Box are still connected with each other when lying flat, they can be quickly and easily assembled, filled, and sealed. The inner packaging together with the branded products is perfectly protected on the way to the follower: To ensure top quality and, at the same time, highly emotional presentation of the new products.
